Quit smoking for life

COMMUNICATION

Description

The Health Department observed that many women quit smoking during pregnancy but took it up again after childbirth. As a result they commissioned a poster that reinforces the concept “Quit smoking for life”. We felt that the fresh amusing style of Luisa Vera’s illustrations would help to give a light touch in pointing out the benefits of giving up smoking before, during and after childbirth.

Poster

Illustrations: Luisa Vera